Hi there! *insert virtual handshake*
It’s Tameka, here. What you’ll find below is samples of work from across 10+ years of my experience in the nonprofit and healthcare sectors. Hopefully you can get a clear sense of my professional and creative journey. It’s always been my goal to create and manage narratives via aesthetic and core content (the good stuff: the success stories, the expertise, etc.).
If you have any questions, please do not hesitate to contact me — links to my email and LinkedIn are above. Thanks in advance for your consideration.
American Red Cross — Branding & Social Media
I spent a large chunk of my time at the Red Cross steering new branding efforts, aligning with the national brand overhaul. During this time, nonprofits were frequently utilizing social media to engage with local communities was at its peak — so we created many infographics and by-the-numbers materials to communicate the critical work being done across the St. Louis region.
American Red Cross — Disaster Relief Storytelling
After a devastating tornado hit the area, I was sent to southern Illinois in fall of 2013 to document the Red Cross’ disaster relief operations via photography and social media. It was important to me to also give face and voice to those who had just lost their homes and community, and this was one of the stories that rose to the surface. It was reposted on RedCross.org and received national recognition.
The Salvation Army — Garbage Bag Gala
Creative Direction and Social Media
In 2015, I had the opportunity to lead the rebranding, overall creative direction and social media campaign of Garbage Bag Gala, a popular event put on by The Salvation Army in St. Louis, targeting local millennials. Over the course of my tenure at the Army — with this event — we accumulated over a million impressions on social media and raised over $55,000 for the organization.
The Salvation Army — Digital Marketing for Holiday Online Fundraising Campaign
Also during my time at The Salvation Army, I was responsible for the divisional online fundraising efforts and the holidays were our most critical time for engaging the public and converting them into donors. After overhauling the holiday campaign visuals, I was able to work with our national partners to build out our division’s first ever Online Giving Catalog — allowing donors to donate “gifts” to those in need. With these efforts and more — over the course of four holiday seasons — we were able to raise over $650K via our online channels.
Windham for Missouri 85th State House District —
Creative Direction, Social Media and Graphic Design
In 2018, I had the honor of leading up the creative and social efforts for Kevin Windham, then-candidate for State Representative for Missouri’s 85th District. We were able to execute photography, graphic design, website design and management, and social strategy — the goal was to build a credible, but youthful and authentic brand. He won the primary election, as well as the general and represents the 85th in Jefferson City today.
Barnes-Jewish Hospital — Consumer-Facing Video Concept & Development
for Atrial Fibrillation Awareness Month
Atrial fibrillation, also known as A-Fib, is one of the more common heart conditions in our local market, and with this in mind we wanted to create a video to help everyone understand how the heart is impacted through A-Fib. We released this video during September, which is Atrial Fibrillation Awareness Month, and also integrated it into our A-Fib paid search campaign. To date, it has over 24K views on Facebook and Youtube.
Barnes-Jewish Hospital —
Live Youtube Panel Discussion on Breakthrough Medical Procedure for Physician Audience
Primary care physicians and cardiologists are a key target audience for cardiology and cardiac surgery marketing campaigns, as they refer their patients to our physicians for medical and surgical procedures. With this in mind, I had the opportunity to develop and produce a live Youtube panel highlighting an innovative technique to help patients who need heart failure treatment. This directly resulted in an 8% uptick in mitral valve procedures for the Heart and Vascular Center.
BJC HealthCare —
”Your Heart Can’t Wait” Video Concept and Development
for the Keeping You Safe Campaign
During the pandemic, BJC invested significant resources educating the public on when to safely visit one of their hospitals. It was a goal to ensure that potential heart patients made it to the emergency room in time to be treated, to prevent increased heart damage. So our team created the “Your Heart Can’t Wait” campaign, providing our audiences with information on signs and symptoms and what critical steps to take to ensure their heart health.
Concordance —
”Our Mission” and “Our Impact” Video Concepts and Development
Months into my role at Concordance, I began to think about our video strategy and the story that needed to be shared with potential donors and partners. At this point, there were no videos providing an authentic overview of the program, and our participant stories needed a refresh. So, we partnered with Once Films to develop the concepts for this video duo, and the goal was to center the people at the heart of the story — the participants and the Concordance team members who empower them to make better choices for their lives. “Our Mission” and “Our Impact” also fell under the overall brand strategy — which was to “warm the brand up”, taking a complicated mission and making it authentic, relatable, and accessible.
Concordance —
Event Branding and Creative Direction for 2022 First Chance Gala
The First Chance Gala was Concordance’s signature fundraising event for 2022. I was responsible for bringing the theme “Shining a Light” to life through every visual component — from the save-the-date and other promotional materials, to the LCD monitors in the ballroom and the event program. My goal was to support our events manager’s efforts by creating a consistent, warm and ethereal look-and-feel for all of the creative, managing sponsorship branding, as well as consulting on the event space’s aesthetic.